Free. Local. Independent.
Underground Sound is a monthly print only zine filled with the artists, businesses, events and stories that give our area it’s creative edge.
Each collectible issue delivers true tales from local doers, binge worthy features and the unique spirit of our South Sound.
Distribution includes over 200 South Sound locations—find us in your fave music venues, bars, coffee shops, tattoo studios, dining joints & more.
Want us at your biz? Email underground@tacomaloyal.com
UNDERGROUND SOUND NEWS!
Our very first zine box has made it’s home at the Hob Nob.
What started as an old newspaper box is now Underground Sound Box No. 1.
A huge thank you to Steve Haverly for lending his incredible craftsmanship, creativity, and many hours of hard work to help bring this vision to life.
This first box is a tribute to the original 1970s “Spaceman” costume worn by KISS guitarist Ace Frehley. Every star, angle, and sheet of brushed metal was thoughtfully designed to capture the bold, theatrical spirit that inspired generations of rock fans.
Our vision is to rescue forgotten newspaper boxes and give them a second life as one-of-a-kind Underground Sound Boxes, each celebrating an artist, musician, actor, or cultural icon whose creativity helped shape the world around us.
The Hob Nob has been part of the Underground Sound family since the very beginning, so it felt like the perfect home for Box No. 1.
Stop by, grab a free copy of the latest issue, say hello to the box, and if it makes you smile, snap a photo and tag us on Instagram @undergroundsoundzine— We’d love to see your faces!!
If you know where an old newspaper box is waiting for a second act, send us a message. We’d love to rescue it and turn it into the next piece of public art.
SAVE THE DATE!
Who digs pinball?
Or just cold drinks & lively conversation?
When: Thursday September 10th, 6:30pm
Where: The Triple Knock
2713 6th Ave Tacoma
It’s always party time with Underground Sound!
Each month we call together our creative community to connect, conspire and collaborate.
Ready to step into the Underground?
Pick your ad size below and lock in your space for the next issue, or set up a monthly subscription if you want to stay visible all year.
Prefer the human touch? Email our ad department at Ads@TacomaLoyal.com and we’ll help you craft the perfect layout.
Full Page Ad Placement:
A full-page spread to tell your story your way. This premium placement gives your business maximum visibility in our highly collectible monthly zine. Ideal for brand storytelling, specials, menus, events, and standout visuals. A powerful way to invest in community collaboration and help amplify Tacoma’s creative heartbeat.
Looking for a bundle?
If you’d like to reserve space for 6 months or a full year, we offer discounted bundle pricing. Because ad space is limited, we handle long-term reservations directly.
Email us at ads@TacomaLoyal.com for custom savings, options, and availability.
How do you create my ad?
We’ll reach out within 24 hours to grab your details and create your ad. If you don’t hear from us, email Ads@TacomaLoyal.com and we’ll fix it faster than you can say “253.”
1/2 Page Ad Placement:
A strong, high-impact space that gets immediate attention.
The horizontal half-page is ideal for restaurants, events, real estate, boutiques, and businesses that want to make a clear statement while the vertical option is perfect for businesses wanting a tall, eye-catching design that pairs well with menus, services, and events.
Both layouts offer a beautiful way to support Tacoma’s creative culture while getting your brand in front of thousands of local readers.
Looking for a bundle?
If you’d like to reserve space for 6 months or a full year, we offer discounted bundle pricing. Because ad space is limited, we handle long-term reservations directly.
Email us at ads@TacomaLoyal.com for custom savings, options, and availability.
How do you create my ad?
We’ll reach out within 24 hours to grab your details and create your ad. If you don’t hear from us, email Ads@TacomaLoyal.com and we’ll fix it faster than you can say “253.”
1/4 Page Ad Placement:
A bold spot in Underground Sound that gives your business room to shine. This quarter-page ad is great for showcasing services, specials, or brand personality while supporting a community-driven publication dedicated to uplifting Tacoma’s small businesses.
Looking for a bundle?
If you’d like to reserve space for 6 months or a full year, we offer discounted bundle pricing. Because ad space is limited, we handle long-term reservations directly.
Email us at ads@TacomaLoyal.com for custom savings, options, and availability.
How do you create my ad?
We’ll reach out within 24 hours to grab your details and create your ad. If you don’t hear from us, email Ads@TacomaLoyal.com and we’ll fix it faster than you can say “253.”
1/8 Page Ad Placement:
A simple and affordable way to get your business seen in Tacoma’s newest collectible zine. This ad size is perfect for shout-outs, small promos, or quick brand visibility. Designed to support local shops, makers, and creators who want to reach readers across the South Sound.
Looking for a bundle?
If you’d like to reserve space for 6 months or a full year, we offer discounted bundle pricing. Because ad space is limited, we handle long-term reservations directly.
Email us at ads@TacomaLoyal.com for custom savings, options, and availability.
How do you create my ad?
We’ll reach out within 24 hours to grab your details and create your ad. If you don’t hear from us, email Ads@TacomaLoyal.com and we’ll fix it faster than you can say “253.”
Our Vision
To establish the South Sound as one of the most creatively vibrant, connected, opportunity-rich regions in the country.